01 / Ecommerce
A simpler mini-cart at Kohl's
A crowded confirmation moment was interrupting shoppers at the point of highest intent. I reduced it to one clear message and two next steps.
Senior product designer. I owned the design direction and partnered with product and engineering to test it in Adobe Target.
Generated $25M in annualized incremental revenue in A/B testing.
See how the simpler interaction won





